Sir William Robertson Academy is committed to delivering high quality Careers Education Information Advice and Guidance (CEIAG), which is personalised and impartial, to all of its students.

Throughout their time at SWRA, our students are encouraged to develop and build a deeper understanding of themselves in order that they are better equipped to make sound future choices. This is carried out through the CEIAG elements and the Good Career Guidance reaching the Gatsby Benchmarks. We recognise how important it is for our students to receive effective and bespoke careers advice and guidance in order for them to make informed choices about their future. Students are supported with developing their skills, qualities and wider knowledge, and also to build upon their strengths. Lessons are designed to allow our students to look and move forwards.
All of our students are entitled to access Careers Guidance. This enables them to discuss their capabilities and ideas in order to be able to research further and then produce a plan that will allow them to maximise their own potential and achieve carefully planned goals. Our advice and guidance supports students throughout their progression to further and higher education, traineeships and apprenticeships.

We also offer extra-curricular opportunities that support career development including Duke of Edinburgh, NSC and School Council. We also encourage students to carry out voluntary and charity work that can enhance their career prospects, such as the swimarathon.  

We are working hard to ensure our students are enterprising, self-confident and resilient as well as having an all-round education in order for them to achieve their career goals.

If you would like further information or you can support our careers advice and guidance we would like to hear from you – Contact: Mrs Dowding

Sir William Robertson Academy welcomes the opportunity in giving FE, HE and training providers the opportunity to talk to students at the school.


We continually monitor and evaluate our careers provision so that we can tailor our careers programme to the needs of employers and our students. We will review this policy in Spring 2024.

Employer Information

We are very keen to engage with businesses and employers to help us inform and educate students about the local and national employment opportunities.

This links directly with Gatsby Benchmark 5 – Encounters with Employers and Employees, and Gatsby Benchmark 6 – Experiences of Workplaces. We provide many opportunities for businesses to interact with students: Careers Fairs, presentations, work experience, STEM days, small group work etc.

If you would like to get involved, or wish to advertise any apprenticeship vacancies through the college, then please contact the Careers Leader, Mrs Dowding on (01400) 272422 or email


Keeping you up to date with options available for your child is available at the Parents’ Evenings over the course of the year.

We post up to date external careers events and activities on our social networks –

Click here for the school’s Career, Education, Information Advice and Guidance policy.

Target Careers have produced an eBook to help parents get involved and encourage their children in finding their future careers. This guide is designed to provide an overview of how parents can help support their son or daughter with these important choices. click on the link below:

At Sir William Robertson Academy we use the Gatsby Benchmarks to measure the quality of our careers provision.

For further information please follow the link to the Gatsby Benchmark website:


Kudos is SWRA’s online career development service. It helps students explore their career options looking at subjects, courses and training.

If you are unsure what careers you may be interested in, Kudos can give you ideas based on what you like and dislike.

Packed with information on what employers are looking for, what you can earn and what qualifications you’ll need – it is a passport to your future.

If you are unsure of your user details please see the IT Technicians.

Labour Market Information

The world of work is continually changing, particularly as a result of the Covid-19 pandemic, and you may wonder what future employment opportunities will look like; whether you’re a young person entering the world of work, changing your career path, running a business, getting back into work or advising someone. Looking at future trends, the area around you and the different ways in which we work can help many people with planning their future career.

What is the “labour market”?

Labour market information can tell you:

  • The number of people in certain types of jobs.
  • Which industries are recruiting and where they are located.
  • What jobs and skills employers are looking for.
  • Growing or declining job areas and general employment trends.

When thinking about career ideas it is useful to consider what is happening in the labour market

and always to have ‘back up’ ideas.

You can find out more on the link:

Greater_Lincolnshire_Local_Skills_Report_January_2022.pdf (

Microsoft Power BI

Destination Data

You can view our most up to date published Destination Data (where a student goes and what they do after leaving school) on the link below.

Careers Education and Guidance Entitlement Statements

Year 7

In Year 7 all students will be given the opportunity to:

  • Develop deeper self-understanding and how they fit into the world with others
  • Understand the impact that they have on the world around them
  • Begin to analyse their own strengths and preferences
  • Begin to understand that not all work is traditional
  • Understand that risk is an option
  • Understand that goals and dreams can be aimed for and often achieved

Year 8

In Year 8 all students will be given the opportunity to:

  • Understand themselves more and the impact of the choices they make
  • Understand how the choices they make can have an impact upon others
  • Begin thinking about realistic life choices and options
  • Discover how entrepreneurs can be opportunists who spot a need and then devise a way to fill it. Sometimes it is successful, and sometimes it isn’t.
  • Attend Options Evening
  • Take part in Industry Day

Year 9

In Year 9 all students will be given the opportunity to:

  • Identify their own strengths and weaknesses
  • Identify their own preferred learning styles
  • Investigate learning opportunities independently
  • Understand the range of options at school and how these follow on into the future
  • Attend Options Evening and take part in Industry Day
  • Understand progression routes
  • Understand personal development
  • Understand the nature of stereotyping and begin to look at how to challenge it

Year 10

In Year 10 all students will be given the opportunity to:

  • Make realistic and informed decisions
  • Look deeper into learning and work options that are not associated with school
  • Review their current ambitions and goals and begin to link them with their own future options
  • Interpret information and identify bias
  • Challenge stereotypical views
  • Begin to understand local and national labour markets and the current trends
  • Understand the value of Further and Higher Education
  • Understand the Health and Safety considerations of businesses
  • Take part in Work Experience
  • Development of their self awareness, employability and transferable skills

Year 11

In Year 11 all students will be given the opportunity to:

  • Understand skills and qualifications needed for particular pathways
  • Review the impact of decisions on future well being
  • Understand the range of post-16 options available within and beyond school
  • Recognise barriers to learning and work and the ways to overcome them
  • Learn how to complete job applications and know how to prepare for interviews
  • Receive support with Transitions even when they are non-traditional opportunities
  • Learn about the various forms of financial support available

Sixth Form

In Sixth Form all students will be given the opportunity to:

  • Manage their own career development by reviewing and adapting their learning and career plans
  • Continue to understand the value of Further and Higher Education
  • Discover the support networks available to them in order to help them succeed
  • Discover all of the employment and educational pathways open to them post-18
  • Investigate a University based pathway and the application process involved
  • Take part in a week of Post-16 Work Experience
  • Begin to take sole responsibility for their own future pathways